To communicate effectively inside your company you must design your content to people’s expectations. 

This is a generation that’s exposed to high quality communication on the internet. Between TikTok, Instagram Reels, YouTube Shorts, you’ll notice that content creators are trying to make their point in the shortest time possible. Indeed, this is also what the audience wants. The TikTok generation doesn’t grok Zoom webinars. Think about how you’ll engage with them. Using video. In the shortest time possible.

Unconvinced? Check out this internal communication case study. Also see below how GitLab’s CEO, Sid Sijbrandij communicates a simple idea in just 90 seconds.